Are you wondering why your emails are not getting opened? If you are using a software tool called Scriptly that writes your email copy for you then you won’t have this problem, if not then I think you’ll find this article very interesting. I was reading an informative article by Mary Fernandez who is a Content Marketing Manager for a lead capture software that we use called OptinMonster. She goes over the following:
- Ways to make your subjects lines stand
- How to prune your list if you have subscribers that have not read your emails in months
- Don’t forget about your mobile users!
- And so much more!
This is a great guide. You obviously don’t have to do all 10 updates at once, implement one change check your results then implement another and check your results. One thing at a time.
You can check out the full article via the following link:
Once you’ve read the article, let me know in the comments below the one thing you’ll be implementing to improve the open rates of your list.