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How to be seen as an Expert in Your field

If you’re seen as one of the leading experts in your field, then it’s more likely that you’ll be working on the most interesting projects, you get paid the healthy rates for it and you’ll be constantly in demand. It is a great position to have.

7 Steps to Becoming an Expert in Your Field

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Once seen as an expert in your particular field, it can open up the door for higher paying jobs and other business opportunities that can grow your business and fuel …

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How To Be Seen As An “Instant Expert” In Your Business

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Want to be recognized as an authority on your topic? … When I started my business blog, I wanted to connect with the recognized experts in my field, but I knew they ….. I’ve seen it happen before and I’ll see it happen again..

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Speak Directly to Your Audience

Another great way to position yourself as an expert is creating a profile on LinkedIn that speaks directly to your target audience. For example, you can call out the exact target market you service right in your summary. 

See this in my LinkedIn profile here and discover how I postion myself as an authority

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5 Reasons Why Email List Segmentation is so Important

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Sending more email means you make more money – surely?

The old school of thought was that you lose revenue every day you don’t send an email.

Nowadays, there’s a much better way of managing your list that doesn’t put your subscribers off and also keeps your engagement and clickthough rates steadily high…

Discover 5 reasons why you should segment your list below:

1. Learn why marketers must segment their lists before sending email to have a successful email marketing program. via Why List Segmentation Matters in Email Marketing – HubSpot

2. By targeting specific groups aka segmenting your email lists, you can greatly improve the effectiveness of your email marketing campaigns. via The Advantages of Segmenting Your Email Lists

3. Comm100 Email Marketing tells you the way of list segmentation that can help you focus on smaller, more targeted customer segments via What is list segmentation and how can … – Email Marketing

4. Email list segmentation can dramatically improve email campaign results. Here are 5 tips on how an email segmentation strategy can significantly improve conversion rates. via Email List Segmentation: Tips to Increase Conversion Rates

5. How Will List Segmentation Help Me? List segmentation works because it provides an individualized experience via a mass medium. Email is unique because unlike other … via How to Segment Email Lists for More Opens, Click-Throughs …

It’s common knowledge that segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted … via Effects of List Segmentation on Email Marketing Stats …

Global Results

When Mailchimp measured stats “across all segmented campaigns,” segmented campaigns performed markedly better than their non-segmented counterparts.

Opens: 14.37% higher than non-segmented campaigns

 

Unique Opens: 10.22% higher than non-segmented campaigns

 

Clicks: 64.78% higher than non-segmented campaigns

 

Bounces: 0.90% lower than non-segmented campaigns

 

Abuse Reports: 5.74% lower than non-segmented campaigns

 

Unsubs: 8.98% lower than non-segmented campaigns

 

Keep Things Current

If you don’t intend on emailing your list every day or every couple days, the best way to handle this is to setup up an autoresponder series that does it for you. Active Campaign is the autoresponder we use and recommend to our clients and Scriptly is what we use to help put our autoresponder campaigns together. Both of these work beautifully together.

Don’t let people forget who you are, use the power of software to automate your marketing.

Its funny because forgetting I was on someone’s list happened to me the other day. I received an email from a name I didn’t recognise and I was like, who is this guy?  I’ve never heard of him. I dug through past emails and finally realised who he was, I just couldn’t remember how I ended up on his list!

Don’t let this happen to you..

Now it’s your turn

Do you have a segmentation strategy that has worked for you? Please let me know in the comment box below.

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You Have a New Email Lead. Now What?

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Getting potential customers or leads to sign up for your email list is quite straightforward, don’t you think? Once you have all your tools in place of course and you don’t need that many!

You create a lead magnet, setup your opt-in page and get your email marketing platform setup.  Where do they go afterwards though?

What should you direct your prospects to do instantly after they join your list?

Well, immediately after your subscribers sign up, you should be making them an offer.

Your brand new lead is the most engaged with you, immediately after downloading your lead magnet.

If you miss your chance to sell them something, it’s likely to be the last time that you’ll be seeing them.

Know this.  Open rates for the first week after someone signs up for your list are typically 40% to 55% – this obviously depends on the market or niche.

So today, what I would like to talk to you about is presenting an offer on the Thank You Page of your list building campaign.  

Here’s how to do it:

Your thank you page is the second most important web page on your website (after your opt-in page, of course).

This will walk you through how to make an offer on your thank you page that moves a new prospect into being a buyer pretty fast…

That way, you can put that new revenue back into ad spend so you can keep scaling your campaign.

Preferably, you would present your offer in a video sales letter, but it can be accomplished in a text-based page too with some good copy.

Step 1: Thank Your New Subscriber

The first thing you need to do is to thank your new subscriber for requesting their free [lead magnet name].

This can easily be done with a headline at the top of the page or you can say it at the start of your sales video (if you have one) such as:

Thank you so much for requesting [insert name of your Lead Magnet here].

Step 2: Confirm Where They’ll get Their Freebie

Next, you want to tell your subscriber how they’ll get the free giveaway you have offered them.

Are they going to be able to download the lead magnet right from the thank you page?  Is it going to be sent to their email inbox?  

What I do is tell them to expect their free gift via email within 10 to 15 minutes.

Most autoresponders will send out your email immediately, but in some cases it’ll take a few minutes to get to your new subscriber.  It’s down to network congestion, the time your email is sent out etc etc.

Really, you want your prospect to watch your whole video or read all of your Thank You page before they go and check out their email though.  Saying that your download will be ready in 10 to 15 minutes keeps them on your page for a few minutes and it gives your email service provider a chance to send out that first email.

Step 3: Positioning and Transitioning to the Offer

This step, positioning and transitioning or pivot is extremely important when it comes to your thankyou page succeeding.

When you put yourself in your subscribers shoes, they’ve opted in to receive a gift from you, that they hope will give them a solution to their problem or even give them something better…  They have not seen this yet though.

So, it’s very important to say in the video that they’re watching that it’s a way for them to get to their desired result faster!

You can do this by using simple language like:

Now that you have proven list of the 100 Most-Opened Subject Lines Report, you’ll get better open rates in your emails…

When you watch this video until the end etc etc

I think you get the idea. You can apply the same type of wording to your own niche.

Step 4: Give Value

Before you can make the pitch, you have to give value first.  This is where your “Thank You Video” turns into a sales pitch.

The story then pitch is structured like:

  • Identify that there is a problem
  • Introduce yourself and explain how you had the problem too
  • Relate to the problem yourself by telling your story
  • Describe your journey in how you solved the problem for yourself
  • Present your product or service that contains the solution (focus on the benefits, imagine your potential customers asking “what’s in it for me?”)

Now, I do realize that your product or service might not follow this kind of sales scenario. You’ll have to tweak this process depending on what you are selling. If, for example, you’re selling software, you may want to put a demo of your software as your pitch.  If you’re selling a monthly membership or a course, it is beneficial to dive into the benefits of what you’re selling and not get bogged down with features. You can test whether you’re focusing on benefits or features by asking yourself “so what” after you write each benefit. This really works. I’ll give an example. Lets say that the benefit of your product is “this system will enhance the way you start your day”. Ask the question so what? So you can see here that by making such a statement does not state any benefit to the end user. In what way will it enhance my day? If you say something like “this 4 step system will increase your productivity so you have an extra hour per day to grow your business”. Do you see how this statement offers the benefit of your product? There would be no reason for your reader to ask so what because you have stated the benefit.

It’ll take some creativity and testing to get this right, but it will definitely be worth your time.  We can take a look at doing it for you here too.

Step 5: The Pitch

Now that you’ve positioned your video or sales letter and moved away from the free gift, it’s time to ask for the sale.

Ideally, the price of the offer on your thank you page should be below $20 and should be the first product that your prospects can buy from you. If they go through the order process, they’ll be presented with a couple of upsells ranging anywhere from $50 to $500.

Depending on your market, products below $10 work very well for the first offer.  These include marketing, business, health and dating.

In some markets though, the $50 range works.  Examples include investment products and photography.

In the photography niche, your buyers are used to spending $1000 for a camera, a couple of $100 for a tripod and around $40 for text book. Therefore, the higher price is justified.

Your ultimate goal is that you want to turn your leads into revenue as quickly as possible even if it’s just $1 upfront and a recurring fee later. The Thank You Page transforms your most engaged prospects into customers.  As a result, you can reinvest your newly generated revenue and drive more traffic with it!

Inside a tool called Scriptly, there are autoresponder sequences that will help you automate the backend of this process for you. The two sequences I use are the Product Sales Sequence followed by the Ascension Sequence.

The Product Sales Sequence is the set of emails that you send out following the free gift email with your download link. The ascension sequence are the emails that you use for anyone who buys your thank you page offer!

I hope you have found this useful. I enjoyed putting this together. If you have any questions at all, please let me know in the comments below!  I’d be happy to help!

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4 Steps To A Profitable Flash Sale

Way back when I wwoman enjoying the salesorked at Tkmaxx (Tjmaxx if you’re in the US) part time whilst studying for my degree, we used to run sales on clothes just about to go out of season…

On all stock that we were told to be reduce by a certain date we’d put a sticker on it for 50% off and put a huge banner near where the sales rack was.

 

Within a few days, all the sale items were gone…  Problem solved.

Whenever I see an email that says “Flash Sale,” it takes me back to my Tkmaxx days! Ever since, it seems like everyone is doing ‘limited time offer sales’, which tells me one thing…

They work!

So, we started running our own, in different niches…  All with fantastic success!

When you consider it, companies like GroupOn and Wowcher have used this concept of a Flash Sale as their entire business model!  What about Black Friday!…  Black Friday is a collection of Flash Sales, all day long!

I am sharing all this to say…

Flash Sales should be a part of your business.  There are numerous benefits to a Flash Sale and by the end of this blog post you’ll have a better understanding of how to get one launched in your business…

Why Flash Sales Work

The goal of a Flash Sale is to get a prospect to take action, using discounts and scarcity as the motivational tools behind it.

If you know you only have 3 days to buy a product for a massive discount, then each day that goes by makes your purchase decision more and more urgent (if you want what’s on offer of course!)

For instance, recently, Wowcher had a bluetooth speaker for sale. I saw the offer, but didn’t take action. I logged in a few days later (knowing in the back of mind that it’d be gone), and it was…

I was so annoyed with myself for not checking out the site sooner!

The same issue will happen with your customers.  They’ll understand that you’re giving them a massive discount.  They’ll know that they only have a very limited time to buy.  If they do not take action, they miss out!

This is called Fear of loss and it is a very powerful motivating factor.

There is a reason why we see Flash Sales everywhere whether it’s online are on the high street.  To be upfront, it’s not about the profit you’ll make on it (especially if what you are selling is a digital product).

If you have a eBook bundle that’s $47 and you discount it to $7 for a 3-day Flash Sale, that’s a big deal for your customers.  But…  If you sell 100 copies, you’ve only made $700.

The real reason you run Flash Sales is to cast a wider net over your prospects and get more of your customers into your sales funnel where you can offer your upsell.

If you have a front end offer that is $7 and then your next offer is $47, depending on your sales copy you might have 30% or 40% who take you up on that!

And, if there’s another upsell at $197, you might have 10% of people who buy that too!

So, the $7 front end product is really more about getting qualified buyers and moving them through your upsell process.  If you want to turn more of your prospects into buyers – running a Flash Sale is the way to go!

Closing Down The Flash Sale

At the end of the Flash Sale, you have to shut it down. It annoys me when I see marketers say it’s X price till midnight then a week later I still see the same offer!

What you can do is stay up until the sale is over and redirect your sales page or you can use any one of the countdown timers out there to redirect the page for you.

I use the countdown timer built into WP profit builder. It’s easy to setup, once the clock hits zero, the page redirects somewhere else.  Usually, to a “Sorry, you missed it!” page.

You might get emails from people asking you to extend the sale, but it’s your decision if you extend it or not. You just need to make sure that publicly, the page is closed or the product is offered at the full price when you say it’s going to be!

Executing Your Flash Sale

There are 4 steps to running a highly profitable and enticing Flash Sale.

They aren’t difficult and most of the complicated work is probably already done for you…

Really, it’ll involve changing the price of one of your products, figuring out how long your Flash Sale should be in place for and letting your audience know about it!

  1. Choosing Your Offer

You can choose any of your front end products or services to do a Flash Sale with, but the best ones are always your newer offers or the one that stands out as your best.

If you’re releasing something new into the market, a Flash Sale might be a great way to get it out there and generate some sales quickly, or…

If you’ve got a flagship product that is at the low end that always serves as one of the best in terms of moving people from being prospects to paid customers – I would recommend using that one.

You want to be able to offer a significant discount, so the publicly available price should be $37 or more…

Maybe you have a course that sells for $97 or an ebook that sells for $37…  you want the discount to be quite substantial!

What gets people’s attention more when an email comes in that says “Get 80% off today!”? It sure grabs my attention, I love sales!

2. Adding A Time Limit

When putting your Flash Sale together, make sure you offer it for a limited time.

We’ve found that 3 days works the best for digital products, software and physical products.  If you are offering a service, you might need the sale to last a bit longer.

One of the reasons to keep it to a 3 day process for example, is to make sure that everyone on your email list sees the email at least once…  If you make it 12 hours or 24 hours, there’s a good chance that people on your list won’t see it!

The 3 day flash sale also allows for people who don’t check their email often and are really busy…

At the end of the day, please remember that all the emails you send out is going to a real, live person who has their obligations, commitments and lives of their own! Don’t expect everyone to read an email you send out on the same day!

3. Letting Your Audience Know

As I am sure you know, there are many ways to drive traffic to a website, however, there aren’t that many traffic sources that are as dependable as sending an email to your list. The main reason is that you can quantify what you send too!

Your email list is made up of people that have expressed an interest in you and your products at a certain point in the past – it only makes sense that they’d be interested in a Flash Sale

You can use the Flash Sale announcement as a reason to communicate with them, even if you haven’t interacted with your list recently…

You’ll be surprised how many of your prospects become more engaged once they learn about the discount that you’re offering (and the fact that it’s going away in X amount of days!)

4. The Final Push

It’s easy to overlook this, but the last email you send on the last day is actually what will drive 70% of your sales, can you believe it 70%!

3 or 4 hours before your promotion is set to end, email your list a final reminder for them to join in.  You’ll notice a steady flow of buyers come in hours between when the email is sent and when the offer closes.

That means, more people in your upsell sequences where you can really begin to increase the average customer value of your buyers!

Launching Your Flash Sale

Inside Scriptly, there’s a Flash Sale Autoresponder Template waiting for you to use…

It’s a 4 email, 3-day template that you can use to promote a Flash Sale to your list.  Included in the template are:

  • Directions on when to mail it out
  • The exact subject lines that have been proven to increase open rates
  • Email body copy that’s more effective in getting someone to click to a Flash Sale
  • The “Final Push” email that engages your last minute shoppers

All you have to do to generate your Flash Sale Template, is copy and paste it into your autoresponder and you’re all set to start mailing!

 

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10 Ways to Improve Your Email Open Rate

Business woman clicking on her smart phone and smiling

Are you wondering why your emails are not getting opened? If you are using a software tool called Scriptly that writes your email copy for you then you won’t have this problem, if not then I think you’ll find this article very interesting. I was reading an informative article by Mary Fernandez who is a Content Marketing Manager for a lead capture software that we use called OptinMonster.  She goes over the following:

  • Ways to make your subjects lines stand
  • How to prune your list if you have subscribers that have not read your emails in months
  • Don’t forget about your mobile users!
  • And so much more!

This is a great guide. You obviously don’t have to do all 10 updates at once, implement one change check your results then implement another and check your results. One thing at a time.

You can check out the full article via the following link:

Read full post here…

Once you’ve read the article, let me know in the comments below the one thing you’ll be implementing to improve the open rates of your list.

 

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4 Facts You Need to Know About Affiliate Marketing

Today we are going to cover 4 affiliate marketing strategies that you can apply in your business. It also covers what to avoid too. Affiliate marketing is how I got started in the online marketing world back in 2011. If you are new to affiliate marketing be sure to check out the latest information below.

Enjoy!

How To Make Serious Money Online With Affiliate Marketing

How To Make Serious Money Online With Affiliate Marketing

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Why affiliate marketing is a growing opportunity for advertisers

A report finds over 80% of advertisers are devoting at least 10% of their marketing budgets to the strategy..

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How To Avoid The Most Common Affiliate Marketing Mistakes

Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis more a more people are immersing themselves into affiliate marketing.

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8 Awesome Strategies For Your Affiliate Marketing Business

An affiliate marketing business is one of the fastest ways to make money online. Affiliate marketing is not just simply posting your links everywhere on social media.

To generate profits it involves a specific strategy that will draw customers to you like a bee to honey. Here are 10 tips that will help accelerate your results.

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Let me know in the comments below if and how you use affiliate marketing in your business.

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3 Ways To Create Lead-Getting Opt-in Pages From Scratch

Today, I’m going to go through what you’ll need to get an opt-in page set up with or without your own website.

If you’ve been following my blogs posts in order, your opt-in page is be the page that links your email leads to your autoresponder. We covered email marketing platforms here:

How to Choose the Best Email Marketing Platform

Do Ugly Opt-in Pages Still Work?

Over the years, opt-in pages have become a bit more sophisticated because of the user experience that certain advertising platforms impose on us.  Most of the time, they’re pretty straightforward.

Sure, best practices change from time to time.  Should we use ugly pages with a huge headline?  Do we just need graphics that look nice on the page?  Does double opt-in work better than a static form?

Over the next few days, I’ll share some of our best practices for generating leads and setting up opt-in pages.  Meanwhile, we’re going to take little baby steps so that we reach people at all levels of expertise.

Let’s begin by talking about the tools you’ll need to start getting leads!

The first thing is whether you want your opt-in page hosted on your own website or hosted by an external web application.

Own Website for Hosting or External Sources?

There are two different ways to set up your opt-in page, either on your own domain with your own web hosting (self-hosted).  Or using an external web application where you can build pages and they host the pages for you (web application hosted).

There are advantages and disadvantages to each, and you’ll have to decide for yourself which you’re more comfortable with.  After all, the leads that you get will be going into your own email marketing software, so those are yours for good.

First, let’s talk about self-hosted opt-in pages or setting up and maintaining your own website….

Self-Hosted Opt-in pages

To create and host your own website, you obviously need two things:

A domain name and website hosting.

The easiest and fastest way to get set up is to let us know the domain you would like and we’ll setup your domain and hosting for you! Click here for further details.

Let’s talk for a minute about a plugin to set up your opt-in pages. There are quite a few ways of doing it because the WordPress platform is so awesome, but Ill keep this simple.

Profit Builder

profit builder screenshot

WP Profit Builder is a plugin that makes creating opt-in pages and sales pages easy. For each license, it can be installed on up to 50 websites. You can build your page on any WordPress site you have the plugin installed on. You also have the option to export your design as html. You can then upload the files anywhere you like! It’s very well done and is an easy way to keep track of all your opt-in pages as you can upload them into a dedicated folder on your server. Furthermore, the training is fantastic and you’ll be up to speed with how to use it in hardly any time at all. Highly recommended.

Optimize Press

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The other option is Optimize Press. This is a very popular WordPress plugin and theme that we started to use as well as still using WP profit builder. We mainly use both to test out the conversion rate. You’ll be amazed at how the slightest of changes can make a huge difference in conversions. You can either install the Optimize Press theme or just the plugin, you can’t use both Optimize press plugin and theme at the same time of course. It creates incredible opt-in pages quickly and it ties in with our email marketing platform Active Campaign.  On top of opt-in pages it can create sales pages, webinar registration pages, membership site pages and lots more. I think it’s harder to get your head around than WP profit builder and the cheapest package only allows 3 installations on sites you own whereas you get up to 50 installations with WP profit builder.

Other Options

If, for whatever reason, you would like another way to collect leads on your site, there are plenty of other options out there as well and we highly recommend Optin Monster. With Optin Monster you can:

  • Add an email collection box in the sidebar of your site
  • Add a sign up for morebox at the bottom of your articles, also with Optin Monster.
  • Add an exit-intent popup, this basically means that as someone is just about to leave your site they’ll get a popup enticing them with an offer so they do not leave empty handed. Again you can do this with Optin Monster.

Now, this was only a quick overview and I’ll will get back to this in later posts.

First though, let’s cover the opt-in pages hosted externally.

Web Application Hosted Opt-in Pages

At the end of the day, setting up and maintaining a website is difficult (however, it’s a very valuable skill if you take the time to learn it!)

Due to the learning curve, the software industry have created applications that make setting up opt-in pages and sales pages much easier.

Here is an example…

One of the biggest software tools for building opt-in pages is LeadPages.  It’s a great service.

So, let’s look at a LeadPages in more detail..

LeadPages

leadpages screenshot

Everyone was talking about LeadPages over the last couple of years and lots of people invested.

Nowadays, they do have stiff competition.

LeadPages is a drag and drop page builder and is very effective.  Every single part of their templates are easy to edit. You just click and type in the text you want in place of the template, hide the things you don’t want, then voila!

They’ve got hundreds of great templates that you can just start using without any difficult set up all.  It’s very good.

Click here to check out LeadPages >>

(We have discovered that LeadPages don’t convert as well as Profit Builder and Optimize Press pages we’ve tested with some good split testing).

Advantages & Disadvantages

At the end of the day, there is no one definitive answer as to which one to use.  Whether you build your own opt-in pages using one of the plugins or themes mentioned above or rely on an external service that you pay a monthly fee for, is entirely up to you. There are some points I would like you to consider though.

Self Hosted opt-in pages:

  • Having everything set up on your own website, with your own hosting is definitely the safest option in terms of having complete control over your data. This is because you can add additional features on your own website that will increase the conversion rate of your pages that web applications might not allow.
  • It’ll take some time to get set up, as learning to build, maintain and manage WordPress takes some time.

App Hosted opt-in pages:

  • Since the learning curve is so much lower, it’s a lot quicker to build your first opt-in page using a piece of software like LeadPages.
  • You get proven templates and designs immediately so you spend less time testing.
  • You will spend more per month for both the software and the hosting than if you pay for a domain and your own hosting.
  • Your hands may be tied if you want to add things to your opt-in pages.  If you want something outside of the chosen templates, you’ll be stuck.

    What Do You Use?

    Let us know in the comments below, do you run your own website?  Or would a hosted page building application work better for you?

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6 Lead Magnets That Turn Clicks Into Leads Fast

6 lead magnets turn leads into sales fast

Building a strong email list is all about turning clicks into leads so that you can email and drive revenue into your business.

There’s a trick there though…

You have to give your visitors something of value that will entice them to fill their email address into your opt-in page.

Let’s face it, the world wide web is a huge place and almost every topic known on earth has been covered numerous times in forums, blogs and news outlets. What makes your lead magnet so special is that they can only get it from you!

ƒƒ is what we’re going to talk about in today’s post. The first thing we need to cover is what constitutes a good lead magnet.

Now, if you missed the last part of this series, we have covered different types of email marketing platforms so far. After this post, we’ll be covering opt-in pages, autoresponders, affiliate marketing, email frequency and a lot of other things you’ll need!

Why Your Lead Magnet Headline is so Crucial

The first thing we need to get out in the open is that most lead magnets are not good.  The reason you can’t get more than 15% conversions on landing pages sometimes doesn’t have anything to do with the page itself…

It’s your lead magnet!

The easiest way to demonstrate this is to give an example. Let’s say you’re in the real estate business and you want to increase the number of home seller leads. You could offer a free report about how sellers can make their home look more presentable for buyers. The headline could be:

“How to Sell Your Home”

Hmmm, do you think this is captivating enough though? Let’s contrast the above with the following:

Free Sellers Guide Reveals..

7 Budget Ways to Improve Your Home’s Curb Appeal

What do you think about this one?

It’s specific.  It delivers value.  You get the lead.

This title let’s the prospect know exactly what they’re downloading. So you have to make the material unique enough so that the only way for them to consume it is to actually go through your lead magnet.

Now, I wrote this headline in a few minutes, I would normally take a lot more time to write a headline as it is so crucial. I would write down a few and then split test. Really take the time to write a specific and compelling headline as it’s the basis of getting your opt­-in rate off to a good start.

Following your lead magnet, you also get the chance to upsell them on your thank you page. That’s right…  If someone just downloaded a report titled, “7 Budget Ways to Improve Your Home’s Curb Appeal,” what do you think they’re interested in?

Selling their home of course!

Which means, you can offer them a discount on your commission fee, give them a premium listing on your site, feature them in prime position in your shop window, the list goes on.  You can get really create with what you offer on the thank you page. This is the magic of creating sales funnels.

Now, let’s get back to lead magnets…  There are 6 different types of lead magnets that we use, with a very strong preference to number 1 and number 5.

6 Types Of Lead Magnets

If you want to profit from your email list, you need to get the lead.  There is no better way to do that than to start solving a problem for your prospect. You package the solution into something that people will opt-in for…

Once you start getting leads, then you can save a ton of time and use Scriptly to write your emails for you!

1. Report or Guide

The ‘report’ is the standard lead magnet for good reason – it works!  In fact, we’ve found that in most cases a report or a guide will get cheaper, higher quality leads than a video!

Things to keep in the forefront of your mind when it comes to PDF downloads are:

You MUST deliver value.
Your reader should have the ability to DO something contained in the report that will give them gratification of some kind.
There should be at least a little bit of bonding that takes place in the report, so your new lead learns a bit about you!
A good length for a free report is one that can be consumed in 5 to 10 minutes. Moreover, it needs to focus on one specific, clearly identified problem!
Make sure you include a call to action at the end of it!
With reports, the more clearly you state the benefit, the better your conversions and costs per lead will be.

2. Cheat Sheet

Process maps or cheat cheats are great because they get to the point a lot quicker. The reason they are so effective is because, in a lot of cases, the sequence of events is what prevents people to accomplish a certain task. Whether it be setting up a website or editing a photograph.

By providing an outline of a complicated process and breaking it down into small, easy to understand chunks, you’re doing your prospects an incredible service.  They’ll know that you:

Have the ‘process’ down to a science (increasing trust…)
Are able to perform that process for them or teach them how to do it themselves
Both of these results lead to more sales for you, in a very short amount of time!

 

3. Checklists

lead-magnet-checklist-lanaroc-solutions

Much like ‘Process Maps,’ checklists are great tools for describing the actions that someone should  take to accomplish a task correctly, without actually giving them the tools and the training to do it.

The checklist you see above is what we include in our Epic Email Marketing Step by Step guidebook.

With a well thought out checklist, you are demonstrating to your prospect that you know the material inside and out. It also point out things that your prospect might be missing!

This is great for getting them to speak up and say that they need your assistance to get things done!

 

4. Software

timeslots-screenshot-lanaroc-solutions

I love software! My background is software test and automation so I have a real passion for software products. You’ll see my own software creation very soon, watch this space!

One of the software applications I use is called Timeslots, It is an awesome scheduling software that you can use to book appointments, consultations, interviews, you name it. You should see my testimonial on the home page. It has a 14-day, no credit card required, free trial.  I don’t need to tell you how awesome that is for getting leads!

The beauty of software is that it’s core functionality is to solve a problem instantly for it’s users.  Plus, there’s an immediate gratification element to it that can’t be matched.

The most effective way to transform your software into a lead magnet is to offer a ‘No Credit Card Required Free Trial’ set up.  This allows them to get full access to your software, then after 7 or 14 days they need to become a paying customer to keep using it.

5. Videos

camera-icons-free-stock-vector-small

I love video but it takes a while for me to get going with it sometimes, but once I’m all setup I’m on a roll when it comes to creating videos. One of the ways you can get to get leads is to give access to a ‘free video.’  However, sometimes it works, sometimes it doesn’t.

If you’re demonstrating something that’s highly visual like putting a golf ball, setting up a camera for the best landscape shot or building something, video is a good medium to demonstrate that content.

If you’re doing something that isn’t visual like explaining how to sell your home or teaching someone how to get rid of headaches, a video lead magnet might not be the way to go. Talking head videos (putting yourself on camera) can yield great results though, but again, it’s all about testing what works for your business.

In a nutshell, your video has to be engaging, that’s the main point. If it isn’t, you’re much better giving away a report or guide in PDF format.

 

6. Survey or Quiz

Last but not least, surveys and quizzes.

What’s funny is that surveys and quizzes have been around for a long time. I see a lot of marketers using them now as the best way to engage users because you can get feedback from your readers right away.

This use to be what is called list segmentation. When someone fills out a survey and selects option A as their choice, they get put into one autoresponder series.  If they select option B, they get put in another autoresponder.

There is a downside though… when you use a survey as a lead magnet, your lead conversion will most likely be lower but your engagement will be a lot higher, meaning you’ll have better quality leads!

It’s worth testing. Some campaigns use surveys so effectively that it massively increases optin rates. Whereas there are other campaigns where conversions were around 10% which is terrible!  It all depends on how you set them up!

Posted in: Blog, Email Marketing

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6 Lead Magnets That Turn Clicks Into Leads Fast

6 lead magnets turn leads into sales fast

Building a strong email list is all about turning clicks into leads so that you can email and drive revenue into your business.

There’s a trick there though…

You have to give your visitors something of value that will entice them to fill their email address into your opt-in page.

Let’s face it, the world wide web is a huge place and almost every topic known on earth has been covered numerous times in forums, blogs and news outlets. What makes your lead magnet so special is that they can only get it from you!

ƒƒ is what we’re going to talk about in today’s post. The first thing we need to cover is what constitutes a good lead magnet.

Now, if you missed the last part of this series, we have covered different types of email marketing platforms so far. After this post, we’ll be covering opt-in pages, autoresponders, affiliate marketing, email frequency and a lot of other things you’ll need!

Why Your Lead Magnet Headline is so Crucial

The first thing we need to get out in the open is that most lead magnets are not good.  The reason you can’t get more than 15% conversions on landing pages sometimes doesn’t have anything to do with the page itself…

It’s your lead magnet!

The easiest way to demonstrate this is to give an example. Let’s say you’re in the real estate business and you want to increase the number of home seller leads. You could offer a free report about how sellers can make their home look more presentable for buyers. The headline could be:

“How to Sell Your Home”

Hmmm, do you think this is captivating enough though? Let’s contrast the above with the following:

Free Sellers Guide Reveals..

7 Budget Ways to Improve Your Home’s Curb Appeal

What do you think about this one?

It’s specific.  It delivers value.  You get the lead.

This title let’s the prospect know exactly what they’re downloading. So you have to make the material unique enough so that the only way for them to consume it is to actually go through your lead magnet.

Now, I wrote this headline in a few minutes, I would normally take a lot more time to write a headline as it is so crucial. I would write down a few and then split test. Really take the time to write a specific and compelling headline as it’s the basis of getting your opt­-in rate off to a good start.

Following your lead magnet, you also get the chance to upsell them on your thank you page. That’s right…  If someone just downloaded a report titled, “7 Budget Ways to Improve Your Home’s Curb Appeal,” what do you think they’re interested in?

Selling their home of course!

Which means, you can offer them a discount on your commission fee, give them a premium listing on your site, feature them in prime position in your shop window, the list goes on.  You can get really create with what you offer on the thank you page. This is the magic of creating sales funnels.

Now, let’s get back to lead magnets…  There are 6 different types of lead magnets that we use, with a very strong preference to number 1 and number 5.

6 Types Of Lead Magnets

If you want to profit from your email list, you need to get the lead.  There is no better way to do that than to start solving a problem for your prospect. You package the solution into something that people will opt-in for…

Once you start getting leads, then you can save a ton of time and use Scriptly to write your emails for you!

1. Report or Guide

The ‘report’ is the standard lead magnet for good reason – it works!  In fact, we’ve found that in most cases a report or a guide will get cheaper, higher quality leads than a video!

Things to keep in the forefront of your mind when it comes to PDF downloads are:

You MUST deliver value.
Your reader should have the ability to DO something contained in the report that will give them gratification of some kind.
There should be at least a little bit of bonding that takes place in the report, so your new lead learns a bit about you!
A good length for a free report is one that can be consumed in 5 to 10 minutes. Moreover, it needs to focus on one specific, clearly identified problem!
Make sure you include a call to action at the end of it!
With reports, the more clearly you state the benefit, the better your conversions and costs per lead will be.

2. Cheat Sheet

Process maps or cheat cheats are great because they get to the point a lot quicker. The reason they are so effective is because, in a lot of cases, the sequence of events is what prevents people to accomplish a certain task. Whether it be setting up a website or editing a photograph.

By providing an outline of a complicated process and breaking it down into small, easy to understand chunks, you’re doing your prospects an incredible service.  They’ll know that you:

Have the ‘process’ down to a science (increasing trust…)
Are able to perform that process for them or teach them how to do it themselves
Both of these results lead to more sales for you, in a very short amount of time!

 

3. Checklists

lead-magnet-checklist-lanaroc-solutions

Much like ‘Process Maps,’ checklists are great tools for describing the actions that someone should  take to accomplish a task correctly, without actually giving them the tools and the training to do it.

The checklist you see above is what we include in our Epic Email Marketing Step by Step guidebook.

With a well thought out checklist, you are demonstrating to your prospect that you know the material inside and out. It also point out things that your prospect might be missing!

This is great for getting them to speak up and say that they need your assistance to get things done!

 

4. Software

timeslots-screenshot-lanaroc-solutions

I love software! My background is software test and automation so I have a real passion for software products. You’ll see my own software creation very soon, watch this space!

One of the software applications I use is called Timeslots, It is an awesome scheduling software that you can use to book appointments, consultations, interviews, you name it. You should see my testimonial on the home page. It has a 14-day, no credit card required, free trial.  I don’t need to tell you how awesome that is for getting leads!

The beauty of software is that it’s core functionality is to solve a problem instantly for it’s users.  Plus, there’s an immediate gratification element to it that can’t be matched.

The most effective way to transform your software into a lead magnet is to offer a ‘No Credit Card Required Free Trial’ set up.  This allows them to get full access to your software, then after 7 or 14 days they need to become a paying customer to keep using it.

5. Videos

camera-icons-free-stock-vector-small

I love video but it takes a while for me to get going with it sometimes, but once I’m all setup I’m on a roll when it comes to creating videos. One of the ways you can get to get leads is to give access to a ‘free video.’  However, sometimes it works, sometimes it doesn’t.

If you’re demonstrating something that’s highly visual like putting a golf ball, setting up a camera for the best landscape shot or building something, video is a good medium to demonstrate that content.

If you’re doing something that isn’t visual like explaining how to sell your home or teaching someone how to get rid of headaches, a video lead magnet might not be the way to go. Talking head videos (putting yourself on camera) can yield great results though, but again, it’s all about testing what works for your business.

In a nutshell, your video has to be engaging, that’s the main point. If it isn’t, you’re much better giving away a report or guide in PDF format.

 

6. Survey or Quiz

Last but not least, surveys and quizzes.

What’s funny is that surveys and quizzes have been around for a long time. I see a lot of marketers using them now as the best way to engage users because you can get feedback from your readers right away.

This use to be what is called list segmentation. When someone fills out a survey and selects option A as their choice, they get put into one autoresponder series.  If they select option B, they get put in another autoresponder.

There is a downside though… when you use a survey as a lead magnet, your lead conversion will most likely be lower but your engagement will be a lot higher, meaning you’ll have better quality leads!

It’s worth testing. Some campaigns use surveys so effectively that it massively increasing optin rates. Whereas there are other campaigns where conversions were around 10% which is terrible!  It all depends on how you set them up!

 

What are Your Thoughts?

Let us know in the comments below, what are the types of lead magnets you have used in the past or intend to use? If you have any questions at all, just let us know in the comments below too!

Posted in: Blog, Email Marketing

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How to Choose the Best Email Marketing Platform

Email marketing software is the glue that makes everything work.  Its how you send emails to the people on your list.

To put it simply, if youre collecting email addresses for the purpose of marketing, youve got to be CAN-SPAM compliant. This means every email needs to have an unsubscribe link. Other things we are going to cover are whether to use single or double opt-in and lots of other components.

Email marketing software is very well priced and it keeps you out of trouble in terms of being legal and compliant.

It also makes sure that when you send an email it actually goes to the subscribers email inbox!

Deliverability is another factor.  If you were to email your 200 clients out of Outlook or Gmail, chances are that your server will shut you down for a little while. They do that to avoid spam. If you email those same clients from one of the platforms we describe below, your emails are almost guaranteed to get there!

All of the platforms below do broadcast emails, which are writing one email and sending it. They all let you set up a sequential series of emails that go out at a predetermined time. This is called an autoresponder (if you didn’t already know).

So, heres a roundup of some of the best email marketing platforms out there. The list is in order of business complexity.’  A larger business is going to have different needs compared to someone who is just starting out.

Getresponse vs Aweber

getresponse_email marketing platform lanaroc

 

 

 

 

 

 

versus

aweber email marketing platform

 

 

 

 

 

 

Both Get Response and Aweber offer a similar set of features, the key ones being:

  • Ability to capture data and host mailing lists
  • Autoresponder functionality which allows you to send automated emails at a pre-defined time to subscribers after they sign up.
  • Statistics on the percentage of subscribers that are opening your emails and clicking links in your emails
  • Easy to use message builders that allow you to create and edit newsletters without coding.
  • Integration with various third-party sites/tools for example, online shopping services such as Paypal, Amazon payments, Google Checkout and CRM etc – this allows you to add customers to mailing lists at the point of sale.

Get Response is more cost effective for those starting out compared to Aweber. Getresponse is only $15 per month for up to 1000 contacts whereas Aweber is $29 per month but they do offer a 30 day free trial.

Get Response offers discounts on 12 month and 24 month plans unlike Aweber.

We started out using Get Response. It’s relatively easy to get the hang of and has good support and deliverability of emails. We haven’t used Aweber in our business but know many that do and are very pleased with them.

Click here to check out Get Response

Click here to sign up for Aweber

Active Campaign

active campaign email marketing platform lanaroc

 

 

 

 

 

 

 

Active campaign is my favourite out of the email list management tools because its good value, has a nice visual interface, excellent support via email and live chat, has autoresponders and sales automation. You can get started at only $9 per month with up to 500 contacts.

Overall, we would definitely recommend Active campaign. It’s an excellent all rounder. Fantastic for those just starting out and those that have a larger more complex business. It’s the only email marketing platform that has:

  • Autoresponders called automations that have a visual layout making it easy to see exactly what email is going out when and you can easily edit
  • Marketing Automation – you can set up tags for your contacts and track what action they take with your emails
  • CRM (customer relationship management) and email marketing in one app
  • Segment lists based on CRM data
  • Integrates with Zapier (super powerful automation software that allows you to connect two completely different pieces of software and allow them to talk to each other automatically after one initial setup)
  • Live chat support

All this and more at an incredibly cost effective price.

Click here to sign up for Active Campaign

Which Autoresponder Wins on Price?

At the time of writing this post, at the starter end of things, Active Campaign is the most cost-effective solution. If you have a list with 0 to 500 subscribers on it, you’re looking at a $9 per month. For the amount of features you get with Active Campaign it’s an amazing deal.

500 to 1000 subscribers, Active campaign still wins at $17 per month.

Additionally, Get Response offers a sizeable discount – 18% – if you pay upfront for a year.

But pricing should not be your determining factor, it all depends on your business, the size of your list as mentioned earlier, your business needs and what you want to do with your list long term. For example, even if you are only doing affiliate marketing at present, you may sell your own products in the near future, so choosing an email marketing platform that integrates with shopping carts or has its own shopping cart would be a smart move. If the email platform integrates with Zapier (like Active campaign) then you can integrate with PayPal, for example, and not have to use a custom shopping cart built into the email marketing platform.

Now, before we get into other software and tools that are needed to build opt-in pages, what is the first thing that needs to be done? This is answered in the next blog post….

Firstly, let me know in the comments below what email marketing platform you use or intend to use in your business?

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